Wakuku is a little hunter from an ancient tribe who walked out of the jungle and straight onto collectors' shelves. Round cheeks, a unibrow, hair sticking out in every direction and the look of someone who has just figured out how to break the rules — with a smile. Created by the Shenzhen studio Letsvan, in 2025 it went from its debut in Beijing to Dubai and New York in just a few months. Wakuku's plush series are all about dressing up, costumes and little rituals — a reminder that somewhere inside there's still a child who doesn't ask for permission.