A little girl who travels between dimensions
Nommi — born in August 2024 — is not a character from the world of Sanrio or Pop Mart. This is an original IP from the HiChance & HiTOY studio, distributed by TOP TOY — a giant in the designer toys market, a sub-brand of MINISO. Nommi is a delicate girl in a Lolita dress with the ability to travel between dimensions. Her mission? To find and restore lost fragments of human emotions. Her triple-movement eyes twinkle like stars — and change expression with the owner's mood.
HiChance & HiTOY
The same studio behind Maymei. HiChance is responsible for production and distribution, HiTOY for creative IP development. Nommi and Maymei are sister brands — two faces of the same healing design philosophy. TOP TOY is the global sales channel. Together, they form one of the stronger independent IP ecosystems in the Chinese designer toys world.
Plush meets Vinyl
Nommi combines two materials that rarely go together: a soft plush body and a sculpted vinyl head. The effect is immediate — the figure looks like an art object, but you want to hug it. The innovative mechanism of movable eyes allows the collector to change Nommi's facial expression — making her a companion, not just a decoration.
First series
The debut collection "Loveliness Never Ends" hit the market in mid-2024 in Asia — China, Thailand, and Malaysia. It introduced animal characters: TUTU the rabbit, JUJU the pig, and BINBIN the bear. The Chase figure — XIXI the pastel lucky cat — was sought after by collectors from day one. Subsequent series (Interesting Fruits, Garden Rabbit, Fantasy World) expanded Nommi's world with new themes and aesthetics.
Global phenomenon
Within just one year of its debut, Nommi became the "star" of TOP TOY's portfolio — the largest after Sanrio and Disney. Unboxing on TikTok and Instagram, a 400% series with weighted plush for cuddling, collaboration with MayMei — the brand is growing in every direction. TOP TOY sells it in flagship stores in China, Thailand, Malaysia, Indonesia, and Japan, and from 2025 increasingly in Western markets.
Collectible Series
🌸 Loveliness Never Ends
The debut series defining Nommi's aesthetic. Movable eyes, pastel palette, animal characters. Chase figure: XIXI — the pastel lucky cat.
🍓 Interesting Fruits
Fruity motifs in Nommi's characteristic softness. Vibrant colors, photogenic designs — a favorite among Instagram collectors.
🌙 Fantasy World
A dreamy world of nocturnal fantasies. Darker palette, magical accessories — Nommi in a version for fans of nocturnal kawaii.
🐻 Forest Kingdom (400%)
Giant 400% version with weight and ultra-soft fabric for cuddling. Forest Kingdom series — forest animals in costumes.
Three Pillars of Creation
Eyes like stars
Triple movement mechanism — change her mood with yours
Plush + vinyl
An art object that wants to be hugged — a unique combination of materials
Healing energy
"With me, you can always remain a child" — brand philosophy
HiChance & HiTOY created Nommi as a small traveler between dimensions — but in reality, this character travels between adulthood and childhood. And she stops exactly where you need to rest.
Discover the Nommi collection
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