Nisa Srikumdee and the character that has the right to cry
Crybaby was born from one Thai artist's grief. It became permission for the emotions the world prefers to keep quiet.
Nisa Srikumdee — also known as Molly Yllom — is a Thai artist who was the first in history to sign a deal with Pop Mart. Crybaby was born in 2017, after the death of her beloved dog, Somchun. Nisa was looking for a way to let out something that had no words. As a child she cried often and was often told to stop; as an adult she was afraid to cry in front of others. Crybaby is an answer to all of that — a symbol that crying isn't weakness, but proof that you're still alive.
Reddened eyes, tears on the cheeks, an expression somewhere between overwhelmed and helpless. Crybaby has no gender — it's emotion in its purest form.
Kawaii with thorns
A big head, a small body, intensely marked eyes — a sweet shell, a deeper substance. The tension between “adorable” and “it hurts” works with precision, and that's exactly why it's so hard to look away. The colour doesn't decorate either, it tells a story: the pastel, contrasting, festival or forest palette of each series is subordinated to the mood.
Growth that surprised everyone
In 2025 Crybaby passed a billion yuan in revenue for Pop Mart, with over 1500% year-on-year growth — from the niche project of a Thai artist to one of the hottest IPs in the world. It was driven in part by Lisa of Blackpink, photographed with a “Love You Cherry Much” charm on her Louis Vuitton bag — the photo sparked a global frenzy.
In a world full of designs that want to be beautiful, Crybaby wants to be real. And that makes the biggest impression of all.
How to spot the original
The key series
Worth knowing: Nisa is the first Thai artist and the first woman to sign a deal with Pop Mart. Her solo show in Bangkok, “Crybaby Everybody Cries Sometimes”, drew crowds.
The whole Crybaby collection is waiting here — bittersweet and honest.
See the collection →Follow: Crybaby · mollyfactory.art
