Bratz: Carter Bryant
Dowiedz siΔ wiΔcej →Carter Bryant worked for Barbie at Mattel and felt his creativity was being stifled. One evening in 1998, he drove past a high school in Springfield and saw a group of teenage girls β bold, stylish, hands on their hips. He went home and began to sketch frantically. Mattel wasnβt interested. Neither was Isaac Larian of MGA Entertainment β until his 12-year-old daughter Jasmin walked into a meeting, saw the sketches, and said, βThese are so cool, I need them!β In 2001, Bratz hit the stores. By 2005, they had earned a billion dollars and captured 40% of the fashion doll market. Yasmin, Cloe, Jade, and Sasha β together, without a leader, each one different. Girls with a passion for fashion who changed everything.