Dimoo: Ayan Deng
Dowiedz się więcej →Two years of dreams before the world saw him. Ayan Deng spent two years building an entire world — characters, story, mood — before Dimoo arrived at Pop Mart in 2019. A graduate of the Guangzhou Academy of Fine Arts, founder of YAN Studio, and a designer with experience in fashion and gamedev. But what truly interested her was elsewhere: in quiet emotions, pastel dreams, and a little boy who is too shy to make friends in the real world, but becomes an explorer in his dreams. Dimoo has a fluffy cloud in his hair, big eyes, and an expression somewhere between longing and curiosity. He is one of Pop Mart's four flagship IPs and the character with the most brand collaborations of all — UNIQLO, Häagen-Dazs, Kiehl's, Perrier, KFC, and Disney. The little dreaming boy turned out to fit everywhere.