
Dimoo: Ayan Deng
Dowiedz się więcej →Two years of dreams before the world saw him. For two years Ayan Deng built an entire world — the characters, the story, the mood — before Dimoo arrived at Pop Mart in 2019. A graduate of the Guangzhou Academy of Fine Arts, founder of YAN Studio, a designer with experience in fashion and game development. But what really interested her lay somewhere else entirely: in quiet emotions, pastel dreams and a little boy who in the real world is too shy to make friends — yet in dreams becomes an explorer. Dimoo has a fluffy little cloud in his hair, huge eyes and an expression somewhere between longing and curiosity. He's one of Pop Mart's four flagship IPs and the character with the most brand collaborations of them all — UNIQLO, Häagen-Dazs, Kiehl's, Perrier, KFC and Disney. The little dreaming boy turned out to fit in everywhere.