Origin
Ayan Deng graduated from the Guangzhou Academy of Fine Arts in 2017, co-founded Mountain Studio, and then created her own YAN Studio — a space where she pursues her own artistic projects and directs the development of the Dimoo series. For two years, she built an entire dream world, populated by strange creatures and silent stories, before Dimoo arrived at Pop Mart in 2019. Her character — a shy boy with a fluffy cloud in his hair and eyes full of dreams — became one of the four flagship IPs of the entire company.
Who is Dimoo
In the real world — a shy boy who wants to make new friends but is held back by fears. In his dream, he becomes an explorer. That's where Baby Cloud lives — a small cloud that hides in his hair and changes shape depending on his mood.
Visual language
A pastel palette, big eyes, rounded forms, scenes of reflection — Dimoo sits alone in the rain, floats in space, sleeps in an aquarium. Loneliness presented with tenderness, not sadness.
Inspirations
Her own childhood memories, quiet emotions, melancholy encapsulated in pastels. Ayan creates Dimoo as a way to express and convey feelings — comfort, happiness, and courage through the adventures of a little boy.
Biggest IP collaborations
Dimoo has more brand collaborations than any other Pop Mart character — UNIQLO, Häagen-Dazs, Kiehl's, Perrier, KFC, Disney. The little boy from the dream has become a pop culture icon.
Key Series
🐾 Lost Animal (2019)
Dimoo's debut in Pop Mart. The boy among animals that also got lost in dreams.
🐠 Aquarium
Dimoo underwater with fish, turtles, and walruses. One of the most beloved series by collectors.
🌌 Space
Dimoo floating in space. A quiet, melancholic installment — the figures look like frames from an animation.
📅 The Missing Day
The lost day — a series about time that slipped away. Poetic and emotionally dense.
🏰 × Disney (2025)
Mickey, Minnie, Donald, Goofy — classic Disney characters in Dimoo's aesthetic. A huge collaboration, immense demand.
🎪 Circus / 🌙 Moonlight
Circus, moon, forest at night — Dimoo journeys through successive dream worlds, each with a different mood and aesthetic.
How to recognize an original
Three Pillars of Creation
Dream as a World
Dreams as a space of freedom and adventure
Loneliness with Warmth
Melancholy presented tenderly, without drama
Child in the Adult
Figure as an invitation to return to the inner child
Curiosities
🤝 King of Collaborations
Dimoo has more brand collaborations than any other Pop Mart character — UNIQLO, Häagen-Dazs, Kiehl's, Perrier, KFC, and Disney. The little sleeping boy fits everywhere.
☁️ Easter egg: Baby Cloud
The cloud on Dimoo's head changes shape depending on the series — this is a hidden indicator of the collection's mood. The fluffier it is, the calmer the series.
🎨 Two years of sketching
Before Dimoo came to Pop Mart, Ayan Deng spent two years building the entire world — characters, story, mood. No shortcuts. Everything thought through from scratch.
🎰 Mystery of the hidden edition
Ayan Deng herself cannot obtain hidden Dimoo figures — the chances and production numbers are determined by Pop Mart, not the artist. She creates the characters, but does not control the randomness.
Follow and Discover
Dimoo is not a toy. It's a reminder that somewhere inside you, there's still a boy or girl who wanted to dream a little longer.
Discover the Dimoo Collection
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