Pop Mart: Wang Ning
Dowiedz się więcej →The man who sells the moment before opening the box. Wang Ning was 23 years old, with a degree in advertising and a year of corporate experience under his belt, when he went to Hong Kong and saw something that wasn't yet in China. He returned to Beijing and in 2010 opened a Pop Mart store in Zhongguancun. He sold everything at once. He almost went bankrupt. Until he realized that the only category that really worked was figurines. He started talking to artists. In 2016, he signed a deal with Kenny Wong and Molly — and that was the moment everything changed. Wang understood something that multi-billion dollar marketing departments didn't: the moment before opening the box is more valuable than what's inside. Surprise as a product. Hope as a business model. Today, Pop Mart operates in over 33 countries, and Wang Ning is the youngest member of the top 10 Chinese billionaires. But he still reinvests profits in artists, not luxury. Because he knows that without them — there's nothing to open.