Hello Kitty: Yuko Shimizu
Dowiedz się więcej →A white kitten with no mouth. A red bow. No facial expression – and that's precisely why it speaks to everyone differently. Hello Kitty was created in 1974 by designer Yuko Shimizu as a simple drawing on a coin purse. No one then knew that this one sketch would grow into a global phenomenon worth billions of dollars, present in over 60 countries worldwide. The lack of a mouth is no accident – it's a philosophy. Sanrio wanted to create a character that wasn't tied to any language, any emotion, or any culture. A character onto which you could project your feelings and always find something of yourself in it. What is kawaii as a design philosophy? How did Hello Kitty go from appealing to little girls to art and streetwear collectors? And why, half a century later, is this simple, silent face still in style?