Hacipupu: Agee & Yep
Learn more →They speak through design, not through words. Agee and Yep don't feel comfortable expressing themselves verbally. Social anxiety is part of their personality. That's why, in 2020, they created Hacipupu — a boy who is just like them: quiet, shy, hands hidden behind his back. But inside, full of imagination, warmth and a whole rich world that few are invited into. Hacipupu isn't a product. It's a self-portrait in the form of a figure — and an invitation for everyone who feels the same. The creators from PINKBOOMSTUDIO deliberately stay anonymous. They speak through the shapes and expressions of a little boy with big eyes and elf ears, who befriends everything — dolls, animals, moments — and it's precisely in this quiet joy in the ordinary that there's something absolutely special.