Genesis
Agee and Yep are an artistic duo who, in 2020, created the character "Haci"—a shy boy with large eyes and double eyelids, ordinary but a little special—as part of their studio PINKBOOMSTUDIO. Both value privacy and don't feel comfortable expressing themselves with words. Social anxiety is part of their personality—and that's why Hacipupu is so authentic. It's not a commissioned project. It's a self-portrait in figurine form.
Who is Hacipupu
A quiet, well-behaved boy with a vivid imagination. Prominent double eyelids, large eyes, elfin ears. He befriends everything—dolls, toys, small animals. His hands are often shyly hidden behind his back. But inside—a rich, warm, imaginative world.
Social anxiety as a strength
Hacipupu is a response to social anxiety—a character who doesn't need to be loud to exist. For adults with social anxiety, it's a small mirror that says: your quiet world is beautiful and enough.
Childlike perspective
The creators design Hacipupu through "the pure and beautiful gaze of a child"—appreciating ordinary people who do something important every day. It's a tribute to everyday life and unseen heroes.
Design and communication
Agee and Yep communicate their inner world through design, not words. Hacipupu is their voice—and an invitation for everyone to find warm companionship in their own little world.
Key series
🎉 Celebration Series (2022)
Hacipupu's blind box debut. Hacipupu celebrates—shyly, but sincerely.
🏫 The Kindergarten Day
Hacipupu at kindergarten—uniforms, crayons, and first friendships. A child's world captured in miniature.
🌲 Adventures in the Woods
Hacipupu in a forest full of adventures and animal friends. Childlike curiosity knows no bounds.
🌙 A Night of Fantasy
A dreamy-magical version—Hacipupu in a night world full of a dreamlike atmosphere.
♊ The Constellation
Hacipupu as all zodiac signs—keychains for every astrology lover.
🐻 Snuggle With You
Hacipupu with plush friends—a series about companionship, coziness, and the warmth of everyday life.
How to recognize an original
Three pillars of creation
Silence as a language
Design instead of words—inner world expressed through form
Childlike heart
Preserving simple, sincere joy in the adult world
Ordinary, extraordinary
A tribute to everyday life and people who don't shout about their existence
Curiosities
🤝 Duo, not soloist
Hacipupu is the result of the collaboration of two artists—Agee and Yep. In the world of art toys, where figurines usually have a single creator, this is a rarity. Together they form PINKBOOMSTUDIO.
🔒 Privacy as a value
Agee and Yep deliberately remain anonymous. They don't seek publicity—they speak through their figurines. A signing event in Bali in July 2025 was one of their few public appearances.
🫧 Gummy Bear 2025
The 2025 Gummy Bear series led to a huge increase in Hacipupu's popularity—colorful, jelly-like versions of the character became an instant hit on the secondary market.
🦊 Limited artistic editions
Beyond blind boxes, Agee and Yep create limited artistic figurines—Nine Tailed Fox (only 60 pieces!), Pitaya (195 pieces). Rarities for true collectors.
Hacipupu doesn't shout about its existence. It stands quietly, hands behind its back, with its entire inner world—and only asks: do you have a moment to sit beside me?
Discover the Hacipupu collection
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