The seamstress who mends emotions
Maymei — born in May 2024 — is a delicate, yet quietly resilient girl with a needle and thread in hand. She knows the world isn't perfect, but responds to every adversity with a calm "it's okay" and transforms negative energy into strength. By mending clothes, she also mends emotions and everyday moments. Created by the studio HiTOY, Maymei quickly became one of the most sought-after characters in TOP TOY's portfolio — a rival to Nommi on her darker side.
HiTOY
Maymei is an IP of HiTOY studio — the same duo behind Nommi. HiTOY is the creative studio responsible for the concept and design of the characters, while TOP TOY is the global sales channel. Maymei and Nommi together have become one of the strongest IPs in the entire designer toys industry.
Dark kawaii
Maymei's aesthetic is a blend of darkness and tenderness — the characters have distinct personalities, often unsettling costumes (circus, dark forest, forgotten amusement park), but always a hidden warm heart. This aesthetic is close to "dark kawaii" — beauty that isn't afraid of shadows. Completely different from the pastel Nommi, though both IPs originated from the same studio.
Dark forest and circus
Maymei was born in an ancient dream castle — brave and optimistic, she colors the world with healing and wonder. Her series tell dark fairy tales: Dark Forest, where moonlight seeps through withered trees; Crazy Circus with characters straight out of a cursed amusement park; Forgotten Funfair — a theme park frozen in time and covered with the rust of memories.
Nommi vs Maymei
Nommi and Maymei are sister IPs from the same studio — two faces of the same healing design. Nommi is pastel, soft, traveling between dimensions collecting emotions. Maymei is darker, mending what is broken, living in old castles and forgotten forests. Together they create a complete picture: a world where one can be both sweet and bravely strange.
Collector series
🌲 Dark Forest
Moonlight through withered trees. Dark, charming forest characters — Maymei's most iconic series. Available in mini and 400% versions.
🎪 Forgotten Funfair (400%)
Forgotten amusement park frozen in time. Giant 400% version — Guard, Balloon, Petrification Magic. Chase: 1/72.
🎡 Crazy Circus
Cursed circus with characters on the borderline of cuteness and unease. One of the first bestsellers of the series.
💌 May I Love You
A heartfelt series about love and courage. Brighter, more pastel — Maymei from a warm and romantic side.
Three pillars of creativity
Seamstress of emotions
Needle and thread — mends clothes, mends feelings
Dark kawaii
Darkness and tenderness in one — beauty that is not afraid of shadows
It's okay
Character's philosophy — the world isn't perfect, but we'll manage
Maymei doesn't promise it will be easy. She just says "it's okay" — and mends what's broken with needle and thread. In a world full of characters who want to be perfect, she's the one who fixes things.
Discover the Maymei collection
kickomi.com →
