Genesis
Born in Hong Kong, raised in the Netherlands, settled in Belgium. Kasing Lung grew up between cultures — and it was this in-between space that became his artistic language. No consoles, no computers: just drawing and European fairy tales. The fascination with elves and folklore that began in childhood never faded. It transformed into The Monsters — one of the most recognizable universes in art toys history.
Narrative and World
Labubu, Zimomo, Tycoco, Pato — each character has a personality, a story, and a place in the forest world of The Monsters. It's not just a collection of figures. It's a separate mythology.
Aesthetics and Inspirations
Nordic and Celtic folklore filtered through a life between Asia and Europe. Not anime, not Western comics — something distinct, that cannot be pigeonholed.
Visual Language
Too wide a smile. Too sharp teeth. An expression that can't be fully deciphered. Creepy-cute unapologetically — figures that don't try to be nice. They are themselves.
Open Narrative
Labubu has no imposed plot — each collector interprets it differently. This is a deliberate choice: the figure becomes personal, not just an object.
Key Series
🌿 The Monsters — Core Series
The core of the entire universe. Labubu, Zimomo, Tycoco, and the rest of the family.
🍬 Exciting Macaron (2023)
The first keychain series. Colorful, immediately sold out — and that's when the craze began.
🍃 Fall in Wild
Forest, melancholic aesthetic. Calmer than usual — and that's why it's so good.
🎨 Collaborations
Coca-Cola, One Piece, the Louvre in Paris. Labubu knows no bounds.
How to identify an original — beware of Lafufu
Three Pillars of Creativity
Separate Mythology
Own folklore — not an adaptation, but creation from scratch
Creepy-cute
A contradiction that doesn't seek a resolution — and therein lies its strength
Figurine as Story
Not a product, but a character with a personality you don't fully know
Curiosities
🔍 Easter egg: Mokoko
Pink Labubu — exclusively available at Pop Land park in Beijing and as an ultra-secret variant in selected blind boxes. Few own it. Everyone wants it.
⚡ The Moment That Changed Everything
Lisa from Blackpink posts stories with Labubu in 2024. The world goes crazy. In the UK, Pop Mart stores halt sales after fights in queues. Russia proposes a ban.
🏛️ From Blind Box to Auction
A 131-cm Labubu sculpture sold for $173,000. 12 days later, the record was broken again. The unprecedented journey from art toy to fine art.
🎬 What's Next
Sony Pictures bought the film rights for Labubu. Director: Paul King. Co-writer: Steven Levenson. Labubu is heading to the big screen.
Follow and Discover
In a world of figurines that strive to be pleasing, Kasing Lung created something different — a monster that doesn't apologize for how it looks. And the whole world fell in love with it.
Discover the entire The Monsters collection | Labubu | Zimomo
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