Sanrio figurines are adorable miniature characters of iconic Japanese pop culture heroes like Hello Kitty, My Melody, Kuromi, and Cinnamoroll, hidden randomly in blind boxes.

Their aesthetic is based on the classic kawaii style: pastel colors, rounded, friendly shapes and characteristic details that are immediately associated with the characters.

Sanrio has been creating some of the world's most iconic kawaii characters for decades, with the legendary Hello Kitty at the forefront and characters like My Melody, Kuromi, Cinnamoroll and Pompompurin, each with their own style and story.