Sanrio: Shintaro Tsuji
Dowiedz się więcej →The man who discovered that a flower on a sandal changes everythingShintaro Tsuji lost his mother at the age of 13 and spent a lonely childhood under the care of a strict aunt. He grew up convinced that the most important thing in life is to have someone to whom you can open your heart. In 1960, with his severance pay from his job as a civil servant, he founded a company in Tokyo – initially selling ties and scarves. Until he noticed that sandals with a painted flower sold many times better than those without. He hired illustrators. He commissioned characters. In 1974, Yuko Shimizu drew Hello Kitty – a white kitten without a mouth, because she is meant to speak what you feel. Her debut was on a vinyl coin purse. The rest is a story about how cuteness became a language.